Saturday, January 18, 2014

PRESS RELEASE: Umami Culinary Challenge 2014!

01.18.2014– Last year the event celebrated its Umami Culinary Challenge on its 3rd year, and competition was graced by students all over the Philippines. The event was also presented by the new brand ambassador in Kathryn Bernardo.

This year expect a bigger and more challenges for the future of culinary experts.

The Ajinomoto Umami Culinary Challenge returns on its fourth year at the same venue, but with more schools participating this is one event you should not missed with more details has been announced…


The Ajinomoto® Umami Culinary Challenge (UCC) will once again open its doors to hundreds of young talents and provide them with a venue to learn from the best in the culinary and food service industry. The event will be held on Tuesday, January 28, 2014 at the Hall 2, SMX Convention Center in SM Mall of Asia from 6:00 AM – 6:00 PM. Year after year, the contest successfully grows in size and coverage, gathering the Philippines’ most creative and innovative foodies, culinarians, professional and aspiring chefs.



According to Chef Russell Bautista, UCC Competition Head and Resident Chef of AJINOMOTO PHILIPPINES CORPORATION, “This one-day event is a golden opportunity for us to witness our future chefs showcase their skills and masterpieces. Ajinomoto hopes to contribute in discovering and maximizing their true potentials.” 51 schools with more than 400 student-competitors signed up for this year’s competition. UCC has expanded its reach in Luzon with participants coming from Ilocos, CALABARZON, NCR and CARAGA regions. Last year, UCC was also brought to Iloilo and Cebu to reach students in Visayas and Mindanao.



There are six (6) contest categories including a national cooking showdown. Hercor College from Capiz earned their chance to compete against the school who will win the Best Filipino Umami Dish-Luzon in the upcoming Manila leg of UCC. On the other hand, the school with the highest score from Luzon will be named the Umami Bowl Champion and bring home a kitchen classroom showcase. Distinguished judges include culinary and nutrition experts like Chef Sau del Rosario, Chef Eugene Raymundo, Chef Seiji Kamura, Chef James Antolin, Dr. Zenaida Narciso and Ms. Joan Sumpio to name a few.

Other event highlights include new and unique culinary competition categories, Eat Well, Live Well.® Cooking Class facilitated by well-known celebrity chefs and Umami and MSG Safety Presentation by Dr. Nemencio Nicodemus. This event is presented by AJINOMOTO PHILIPPINES CORPORATION and sponsored by La Germania, Solane, and Masflex KitchenPro.

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