Saturday, February 2, 2013

Ajinomoto Umami Culinary Challenge 2013!

02.02.2013 – Ajinomoto a Japanese food and Chemical Corporation which has been producing seasoning and cooking oils since 1917 has become part of your kitchen. It has been part of your kitchen and it has been an “Essence of Taste” for many generations.

Earlier today the brand has recently concluded the 4th and 4th implementation of the Umami Culinary Challenge which has become an annual event that promotes not only nutrition.

But also giving the students a chance to challenge and push themselves in the arena of cooking.

A collective various properties from comics, videogames, and other The event was graced by celebrity endorser Kathryn Bernardo and also has special cooking demonstrations in the interactive booths that were set up for guests, foodies and enthusiasts.

Details of the one day event started in the morning and with the awarding of winners in the afternoon that has a full day of festivities lined up (see press details below):

Ajinomoto Philippines Corporation has established UCC as the first of its kind, interschool, multi-category culinary competition that focuses on umami, the 5th basic taste alongside sweet, sour, bitter and salty. UCC is growing bigger each year. “We want more aspiring chefs to discover how deep understanding of umami effectively develop their skills to attain culinary excellence.” says Chef Russell Bautista, Project Head of UCC.

There are five (5) competition categories: 1) Umami Bento Meal, 2) Healthy Asian Umami Dish, 3) Best Filipino Umami Dish, 4) My own Umami Creation and 5) Umami Potter. Criteria for selecting the winning dishes are intensity of umami taste, culinary technique and creativity, dish preparation, plate presentation and Eat Well, Live Well.® Cooking, which refers to the integration of culinary skills and nutrition knowledge to create a delicious and nourishing umami dish.

Culinary luminaries like Chef Seiji Kamura (Executive Chef, Mana Culinary Fusion), Chef Joey Herrera (ISCAHM Chef), Chef Ed Quimson (Chef Patron M Catering & Fine Foods), Chef Eugene Raymundo (Food stylist, part owner of Five Cows Restaurant and Kitch Café), Chef Babes Austria (Executive Chef, Taal Vista Hotel Tagaytay), to name a few, will serve as competition judges.

Of course the rest are based from the properties of the Batman films, Pokemon, Hello Kitty, Tomica Rescue, and Transformers Prime which has the Autobot Leader and his trusted rookie in Bumblebee which are in their vehicle mode that has not been released.

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