Foodie Spotlight | Chicken King

The rising popularity of the Chicken sandwich in the Philippines has made it to new heights with Burger King adding another Chicken Burger to their ever growing menu with the Chicken King that was unveiled at the last week of July 2022. Expanding the Chicken sandwich line-up from its lonely X-tra Long Chicken sub since opening in 1997. Outside the country, Burger King’s counterparts have a wide variety of their version of the chicken sandwich that clearly has left this local fast food restaurant behind the times when every competitor have more than just one Chicken sandwich to contend with. It has become known with its recent competition from Louisiana Kitchen made it known that beefy burgers are not the only choice the consumer needs.

The Chicken King is the second non-beefy sandwich for the Philippines very own Burger King, and adding this one gives the locals something to choose from aside from the beefy burgers, and meatless offerings that have recently continue to make BK relevant in this age of the fast food industry.

This is not BK’s second rodeo to experiment and bring their brand new flavour tailor made to the local market that craves something new, and not just the usual ‘rice meals’ that have become too common and stale despite being owned and operated by Jollibee Food Corporation since the mid-2010s.

Size Does Matter

The hype behind this Chicken King expectations were very much how they name the product. When you say ‘King’ it must be big and something challenging to consume, but turns out the new addition to BK’s menus is the same size as the Whopper Jr sandwich that was a bit underwhelming.

Sometimes when you put hype without substance the reaction by the majority would give you an underwhelming impression on your next big product. But despite the size it is still something for the consumer to try and have an experience in tasting it.

Chicken Prince

With all the hoopla behind its initial announcement and hyping of the product it shouldn’t be called a ‘King’ but rather be the ‘Prince’ as a step down to what the Whopper Jr was to the bigger version that was quite a challenge to devour.

This Chicken King is just like the Whopper Jr in size, diameter, and the way it was made. The pricing though was a little bit of what the Whopper Jr, meal comes with, but this chicken sandwich was order solo minus the fries and complimentary drink.

Overall it was not entirely a dud, but it is indeed an underwhelming sandwich that was given too much word-of-mouth sounding like a king and yet it ended with a whimper when it turns out the size portion was not enough for you to expect more than less.

• Food Quality: 4 out of 5
• Affordability: B-
• Overall: Underwhelming size not fit to be called 'King.".

Chicken King (Solo) | Retailed at: ₱ 155.00 Pesos [$ 4.00 AUD | $ 2.79 USD]**

** - Currency Converter via Google.com