Lotteria Burger Lab | Korean Dining Experience

The Lotteria Burger Laboratory is Korea’s local fast-food restaurant that has been around since 2017 as a new concept. In other countries this is the counterpart for Burger King, McDonald’s, or even the Philippines’ Jollibee that serves their burgers while customers wait. The idea of fast service is a game changer with these types of restaurants. McDonald’s in the US and Europe started installing these bespoke touch screen tablets to order their food. Some argued that it spelled the end of working staffs taking your food orders, but that didn’t change it just became an additional option if the lines are long. This concept is different in Lotteria’s ideal way of servicing customers in one of their stores at Gimhae International Airport.