Chef Creations | Chicken Karaage

The Chef Creations by 7-Eleven shows what they can do with expanding and localizing dishes to keep them relevant. They are also celebrating 40 years in the Philippines rolling out some of the themed cuisines they have lined up for this year, and they continue to put out some of the best that local competitors are left in the dust. It’s no contest when 7-Eleven comes up with their original dishes by collaborating with some of the best in the business. For this theme, Let’s Eat Pare is their partner coming up with well-known Japanese Rice Meals, and this one is very familiar to the local scene with the Chicken Karaage that certainly gets your attention with the same look as the previously featured Hamburg Steak Curry.

But the Chicken Karaage has become a staple in every Filipino’s lunch meal. There have been other restaurants that take on the cuisine. But as a budget meal, it is certainly a challenge to meet halfway with the price, presentation, quality, and expectation that the product will sell to everyone who will have that experience trying it for the very first time.

When you put out and introduce a new dish it is expected to get a reception that it will sell out. Of course, that reception did get enormous attention when all the Chef Creations with Let’s Eat Pare went out when the products dropped on the first time even before 7-Eleven updated the availability of the product to all its stores.

Karaage, The Origin

For most of its history, the “Karaage” is a Japanese cooking technique in which various foods—most often chicken, but also other meat and fish—are deep fried in oil. The process involves lightly coating small pieces of the meat or fish with a combination of flour and potato starch or corn starch, and frying in a light oil. The foods are marinated before coating.**

But the most common and popular “Karaage” uses chicken and that’s the one 7-Eleven has included in the themed dish collaboration with Let’s Eat Pare. The way it is presented like the other two products is consistent with the image and packaging that stands out from the other products that are being sold at all of their stores.

Finer Details of Delicacy

In the past Chef Creations, there has not been an elegance coming from the way this was presented, which you will easily see in their chiller. The way portions and shape of the packaging will certainly throw you off because it is not seen in most of their products are more rectangular compared to rounder-shaped trays.

It is something the consumers don’t pay attention to and only care about trying a new product for the first time because it’s “new” and it is something worth noting for someone who looks beyond the details of the presentation at the same time the quality they put on the product to resonate with that experience is always not seen.